Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Wednesday, August 1, 2012

To laziness and beyond

One of the biggest paradoxes in life is us humans working to hard to make ourselves even lazier. Think about it. This greater species, the superior homosapien, that we so proudly call ourselves, cannot spend that ounce of energy to walk to the television to turn it off. Instead, the genius that is our neuro-charged brain cured us of this terrible inconvenience, allowing us to continue couching like limp sacks of potatoes, mouth gaping at the world through a small pixelated window which we gladly flip through with yes, the remote control. Simple yet ingenious. We think so hard to invent such gadgets to make life easier so that we can indulge in such laziness.

Every great invention is a departure from seemingly unnecessary physical exertion. The telephone and the wheel for example tie for first place in my opinion. It is fascinating, even up till today when the handphone or mobile is a necessity, that the human mind managed against all odds to conjure such a then-complicated piece of gadgetry. Granted, Alexander Graham Bell is one of the gifted minds that humanity sees once in a blue moon which explains the brilliance of his invention, the clarity of his thought processes and the eventual physical manifestation of his imagination. Credit the inventor we must but hey, the telephone would be nowhere if others had not improved on it. Same with all the contemporary 'inventions', except today, we call them technological breakthroughs.


The telephone brought the world to the ear, just as television brought the wondrous world to the eye. Facebook has made stalking and network building easier and possible. In such a connected world, sincerity is harder and harder to locate. Birthday reminders are pushed to us, edms substitute for actual greetings and emoticons convey things which we would otherwise not be able to express across space and time. Personally, I felt these ways of keeping in touch were insincere and a lazy way out of things. Recently, as things get mad busy, it seems like it's the only logical way to actually stay sociable whilst going on with the daily motions of life and chasing dreams, achievable or not. 


Before this becomes another technologically deterministic post that never ends, the bottomline is moderation. As is the case with everything from food to exercise to all other indulgences. My super late adoption to Facebook was not (contrary to popular belief) a non-conformist statement, it was more of an attempt to not indulge in technology and its affordances. Just a personal experiment that inevitably ended with subscription to the ubiquitous platform. True enough, it didn't kill me nor my social life. I was just a little slow on the uptake when it came to photo viewing; the exasperated laments, "aiya, you don't have Facebook" were actually quite amusing (sorry friends).   

It's been along time since I had the chance to properly sit (or lie) down and think through something that is overlooked, not through any fault of our own. We're just conditioned to think in a certain way about technology and progress. Technology is just like fashion; ever-changing, having to keep up with the trends, predicting the next big thing, creating sleek and stylish accompaniments for the modern individual, creative allowance within limits and so on. Food for thought. 


<3
Fir

Monday, December 5, 2011

Fashion week goes online

Vogue has just made fashion history with its first ever Online Fashion Week. I'm really curious to see how this is going to pan out, but Vogue has promised a really exciting showcase of online activities that is sure to keep you glued to your screens. Hundreds of retailers have come on board to offer exclusive and limited edition collections, stunning competitions and never-seen-before content. I'm definitely not going to miss out on the special online events, prizes, discounts and free gifts. 


All these activities are going to take place on Vogue's OFW blog in which there will be live-blogging 24-hours-day for five full days. The line up of designers include Alexander McQueen, Chanel, Mulberry, Stella McCartney, Prada, Burberry, Miu Miu and Christain Louboutin. High street brands such as Topshop, Reiss, Gap and Urban Outfitters have also been roped in. 


The idea of taking Fashion Week online is simply brilliant, since people from around the globe can now participate in the event without feeling left out. I've listed a few of OFW highlights throughout the week (all timings are in local Singapore time):


Mon, 5 Dec, 9:00pm

Advice From The Top

Top industry figures reflect on their career successes and offer advice on how you can get started in the industry.

Tues, 6 Dec, 9:30pm

HANDBAG HALF HOUR: Anya Hindmarch on Twitter


Handbag designer Anya Hindmarch will be taking part in a Twitter takeover - answering all of your questions via @BritishVogue.


Wed, 7 Dec, 11:00pm

Leon Bailey-Green will be unveiling his annual Online Fashion 100 exclusively on VOGUE.COM during Online Fashion Week. The list names the 100 most influential figures in the digital fashion industry. Come back at 3pm on Wednesday 7th December to see it here.

Ready your phones, computers and iPads because you don't want to miss this extravaganza. Online Fashion Week kicks off in a few hours - 9.36am today! Click here to visit the OFW blog.



♥,
Fal

Wednesday, January 19, 2011

Something for you to 'Like'

Calling all ASOS fans! (Fal and myself included). ASOS will be launching a fully integrated Facebook store at the end of this month.

Previously, online stores have used Facebook as a storefront and users would be directed to the main website should they want to make a purchase. ASOS however, has its entire stock on Facebook. Facebook users can not only comment on and share items with friends, they can now buy and save items without having to leave the social networking site. ASOS currently has over 11 million visitors to its site and about 400,000 followers on Facebook. James Hart, ASOS ecommerce director, isn't sure that this would lead to increased sales although the potential is rife. Personally, this new social media marketing initiative hits the nail right on its head. There is no better time than now to take advantage of the potential that is in Facebook to cultivate a loyal customer-brand relationship and expand one's business.

asos-spring-2011-6

ASOS is just churning out goodies; from a drop-dead gorgeous S/S lookbook to a Facebook store. Let's hope ASOS keeps them coming.

For more information, you can find this article on Marketing Week.


♥,
Fir