Monday, December 5, 2011

Fashion week goes online

Vogue has just made fashion history with its first ever Online Fashion Week. I'm really curious to see how this is going to pan out, but Vogue has promised a really exciting showcase of online activities that is sure to keep you glued to your screens. Hundreds of retailers have come on board to offer exclusive and limited edition collections, stunning competitions and never-seen-before content. I'm definitely not going to miss out on the special online events, prizes, discounts and free gifts. 

All these activities are going to take place on Vogue's OFW blog in which there will be live-blogging 24-hours-day for five full days. The line up of designers include Alexander McQueen, Chanel, Mulberry, Stella McCartney, Prada, Burberry, Miu Miu and Christain Louboutin. High street brands such as Topshop, Reiss, Gap and Urban Outfitters have also been roped in. 

The idea of taking Fashion Week online is simply brilliant, since people from around the globe can now participate in the event without feeling left out. I've listed a few of OFW highlights throughout the week (all timings are in local Singapore time):

Mon, 5 Dec, 9:00pm

Advice From The Top

Top industry figures reflect on their career successes and offer advice on how you can get started in the industry.

Tues, 6 Dec, 9:30pm

HANDBAG HALF HOUR: Anya Hindmarch on Twitter

Handbag designer Anya Hindmarch will be taking part in a Twitter takeover - answering all of your questions via @BritishVogue.

Wed, 7 Dec, 11:00pm

Leon Bailey-Green will be unveiling his annual Online Fashion 100 exclusively on VOGUE.COM during Online Fashion Week. The list names the 100 most influential figures in the digital fashion industry. Come back at 3pm on Wednesday 7th December to see it here.

Ready your phones, computers and iPads because you don't want to miss this extravaganza. Online Fashion Week kicks off in a few hours - 9.36am today! Click here to visit the OFW blog.


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