British Fashion Awards 2010

A quick round up of the winners at this year's British Fashion Awards, indeed a huge affair in the fashion world that took place 2 days ago at the The Savoy Hotel and Theatre in London.

BFC Outstanding Achievement in Fashion: Alexander McQueen

Alexander McQueen received the award for Outstanding Achievement in Fashion Design in recognition of his legendary work. McQueen has worked in the UK, Milan and spent 5 years as Chief Designer at the French Haute Couture House Givenchy till March 2001. He committed suicide in February this year and will always be remembered as one the most influential and creative designers of this generation.

Spring/Summer 1998

Spring/Summer 2001

Autumn/Winter 2009

Model of the Year: Lara stone

Lara Stone came out tops amongst the pretty faces. I really love her teeth.

Digital Innovation Award: Burberry

Burberry’s innovative digital marketing initiatives have definitely paid off. The brand has launched its A/W 2010 collection as an interactive, motion-responsive experience. Motion responsive images allow viewers to zoom in on a jacket or bag they've got their eye on or see the how the clothes move in virtual motion.

British Style Award: Alexa Chung

Alexa Chung has emerged as the style icon and international fashion ambassador of the UK, voted for by the British public. Rightfully awarded, if I should say so myself. Alexa Chung really embodies the essence of London and has exported that style by establishing herself as an international style icon.

Designer of the Year: Phoebe Philo for Celine

Phoebe Philo takes the coveted prize this year.

Designer Brand of the Year: Mulberry

Mulberry edged out fellow nominee, Posh spice a.k.a. Victoria Beckham, to earn recognition as a British fashion label that has impacted the international fashion scene in the past year.

Find out about the other award winners here.

♥,
Fir