Saturday, January 7, 2012

Brand Profile: Amado Gudek

Amado Gudek was conceived by local jewellery designer, Elaine Tan, who creates sculptured art jewellery. Passionate about fashion and art, she pursued a master's in Fashion Brand Management in London and took up summer courses in jewellery making at Central Saints Martins. Amado Gudek is not your run of the mill hand sculptured or hand made jewellery line. Everything is a little quirky and odd, and every single piece is a statement piece in itself. There is in an interesting juxtaposition between organic and synthetic - the pieces are inspired by nature (from reindeers to sea bubbles) but all made out of brightly coloured resin. The designer confesses that such kookiness stemmed from her time in London, where she drew inspiration from the city's expressive, eccentric and experimental art scene.

Amado Gudek's latest collection, Anti-Antler, is a testament to the brand's quirkiness. Inspired by (what else but) the reindeer, a strong message is delivered through the collection - saying no to hunting reindeers for their antlers. Perhaps an ironic but fitting way to deliver this message was to shape all the pieces in the form of antlers, named after the cutest of deers - Bambi and Rudolph.

Amado Gudek stands out from other local jewellery designers with its 100% sculpted jewellery pieces. Behind every piece is a well-thought through story which has not deviated from its proposition of transforming elements of nature into wearable pieces. Wear an Amado Gudek piece and you know you've got yourself a piece of art.

Amado Gudek can be found at:

Dulcetfig: 41 Haji Lane, Singapore 189234
Quintessential: Pacific Plaza, 9 Scotts Road, #02-01, Singapore 228210
The Reckless Shop: Orchard Central, 181 Orchard Road, #02-08/09 Singapore 238896
Eclecticism: Paragon Shopping Centre, 290 Orchard Road, #03-08, Singapore 238859

Alternatively, email Elaine at for retail enquiries. 


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