Asia Fashion Inc. Beta Launch Event

Amidst the mid-week madness was the launch of Asia Fashion Inc.'s website and to celebrate this in true blue fashionista style, a chi chi party was thrown in the newest and coolest enclave in Singapore, Tiong Bahru. We headed to the Orange Thimble, a cozy cafe tucked away in this neighborhood.

In case you didn't know, Asia Fashion Inc. is a multi-layer platform which promises to bring exciting fashion content and shopping together into an online portal. We're sure that we'll be spending hours browsing through the Fashion Exchange Community, AFI online magazine and of course, the online shop which will showcase Asia's up and coming designers. We managed to get a preview of some of the designers featured on the website at the launch party, and I'm definitely loving it!

Asia Fashion Inc. will be officially launched in February 2012, and more exciting things will be in store such as an online column which will feature contributors such as fashion bloggers and designers every week. Plus, more designers will be coming on board too! 

For now, I leave you with some unglam photos that were taken while we photobooth-ed at the event.

To enjoy exclusive fashion privileges, register as a member on Asia Fashion Inc. now!