Wednesday, January 5, 2011 - A whole new way to shop!

If you often look to your favorite trendsetters for outfit inspiration, and you like online shopping, promises to satisfy both of these needs.

Here are just a handful of reasons why will be a great tool for you. Firstly, the site has a series of boutiques which feature products handpicked by the likes of Mary Kate Olsen, Ashley Olsen, Nicole Richie, Carey Mulligan and Olivia Palermo. There are also boutiques by top designers and fashion bloggers, so you'll definitely not be short of outfit ideas. And what's more, you can even be an 'owner' of your very own personalized boutique. It's very easy, just sign up with, take a short style quiz, and will suggest items that you may like to add to your store. In addition, you can customize the boutique with your favorite photos and products and search for new products to add to your store. Once your store is stocked with your favorite apparel and accessories, share it with your friends on Facebook or Twitter, so they can shop the boutique that you've carefully curated. The best part is, an account at is free!

I've already got my boutique up and running, so what are you waiting for!

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